Expert in Web Relations Always having a good time, with good folks
Leader and fan of maximizing time with intent. World-class dad, genuinely optimistic, and always working on something. Marketing, engineering, technology, experience, operations - data driven excitement.
Experience
Leadership
10+ years of leadership experience demonstrating strong team-building, strategic oversight, and executional excellence in marketing and digital transformation projects.
Strategists, Marketers, Developers, Designers, Operations, & more
Customer Relationship Management (CRM)
10+ years of expertise in CRM implementation, optimization, and training, supporting marketing automation, user adoption, and data-driven decision-making.
Hubspot, Salesforce, Microsoft, Cvent, & more
Content Management Systems (CMS) & Platforms
16+ years of expertise spans CMS-driven digital strategy, UX optimization, and email marketing automation, supporting cross-channel engagement and lead generation.
Hubspot, Salesforce, WordPress, Squarespace, Shopify, Constant Contact, & more
Market Research Fraud continues YoY growth with recent news from the DOJ – "Press Release: Eight Defendants Indicted in International Conspiracy to Bill $10 Million for Fraudulent Market Survey Data".
Armed with that knowledge, here is a turnkey "AI‐validation" prompt you can drop into ChatGPT (or any LLM) to interactively audit your survey data for signs of fraud. It's designed for small‐to‐mid-sized companies and will guide the model through a series of forensic checks and follow-up questions.
Note : Paid data only delivers value when you can trust its source. With market research so easy to manipulate, put a rigorous validation process in place and build a repeatable strategy. Focus on the insights you truly need to make confident, data-driven decisions for your business.
For my Value Affirmation Tool dabbling friends, here is an interactive AI Prompt example complete with line-by-line coding prompts for creating a value affirmation tool. No gate, direct link.
For this example, the user is me. I go to the store too often.
For my HTML code dabbling friends, here is an interactive AI Prompt Google Doc for a Bootstrap HTML Starter File. Copy and download. No gate, direct link.
INTERACTIVE AI Prompt + FREE DOWNLOAD: AI Prompt Generator
For my marketing leader friends, here is an interactive AI Prompt generator and Google Doc for a Brainstorm Advance. Copy and download. No gate, direct link. Use this interactive tool and doc to help pull-out the key drivers and uncover opportunities by entering input field information, directly from the brief.
If you work with marketers or in marketing long-enough, you know tools can be exciting distractions. But more times than not the ROI isn't recouped or worse – poor execution and experience creates confusion, leading to lost business.
In most cases, "tools" could be interchanged with "gimmicks". So knowing how to leverage AI Prompts like this to quickly validate tool spend can rapidly assist in determine needs, create focus, and unify team direction.
Notes:
Prompts like this can quickly help determine needs, create focus, and unify team direction.
Tech and tools are the delivery method. If the message makes sense in paper, it can thrive with an advanced delivery method boost like an interactive digital tool.
The value to the user is the output, not the work getting to the output. If you find yourself or someone you know resolving to the same output, skip the tool and just give the pitch without requiring the work of the user.
Build trust and future excitement by clearly stating the user's ROI for engaging, before they engage.
Guest Blog for my friends Toth Shop on two of my favorite children, SEO & AI
Optimize Existing Content for AI Overviews
Implement schema markup for quick seo wins
Leverage internal linking to elevate key pages
These micro adjustments will help ensure your content is primed for AI-driven search results, keeping your brand front and center when customers are looking for answers. By leveraging these high-value SEO tactics, you're not only improving your search rankings but also enhancing the overall customer experience.
Google often experiments with and adjusts its products, encouraging users to adapt along the way. Recently, they've reduced AI Overviews in specific industries by up to two-thirds, which could open new opportunities for organic traffic and online visibility.
Google is ending endless scrolling in search results, supposedly to speed up the experience, but many suspect the real motive is to serve more ads. As Google shifts focus towards its own ads and content, the future of organic search results and the transparency of search engines are in question.
The future of information delivery is shifting towards AI integration within operating systems, potentially making traditional web browsers obsolete as AI directly answers user queries. This evolution raises concerns about the relevance of browser-based experiences and the broader implications for how information is discovered, delivered, and trusted in a rapidly changing digital landscape.
